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Nike profit, revenue beat as direct selling gains momentum

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FILE PHOTO: Nike sneakers are seen on show in New York, U.S., March 18, 2019. REUTERS/Shannon Stapleton/File Photo GLOBAL BUSINESS WEEK AHEAD

(Reuters) – Nike Inc’s (NKE.N) first-quarter revenue and revenue beat Wall Street estimates on Tuesday as the sportswear maker’s technique to promote sneakers and attire on to shoppers by means of its personal shops and on-line retailers powered development.

Shares of the Oregon-based firm rose greater than 5% to $91.84 in prolonged buying and selling, placing them on track to open at a report excessive on Wednesday.

Wall Street has been bullish about Nike after the world’s largest footwear maker unveiled “Nike Direct,” a push to promote extra of its merchandise on to clients by means of on-line platforms such as Amazon.com Inc (AMZN.O), relatively than wholesalers.

Nike has additionally launched pop-up shops that caters to “sneakerheads” or loyal followers of the model in a number of massive U.S. cities in an effort to construct a robust relationship with its clients and achieve market share.

The transfer helped the corporate promote extra merchandise at full costs, which boosted gross margins to 45.7% within the first quarter ended Aug. 31, increased than the 44.41% anticipated by analysts.

Revenue in North America, its largest market, rose 3.6%, whereas gross sales in Greater China, its quickest rising market, jumped 22%.

Net earnings rose to $1.37 billion, or 86 cents per share, from $1.09 billion, or 67 cents per share, a yr earlier. Revenue rose 7.2% to $10.66 billion.

Analysts had been anticipating the corporate to earn 70 cents per share and revenue of $10.44 billion, in keeping with IBES knowledge from Refinitiv.

Reporting by Nivedita Balu in Bengaluru; Editing by Arun Koyyur

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